Influencia De Las Orientaciones Emprendedora Y Al Mercado En Los Resultados De Las Nuevas Empresas Internacionales Belgas Y Españolas* the Influence of Entrepreneurial and Market Orientations in the Performance of Belgian and Spanish International New Ventures
Year: 2009
Type: article
Abstract: This paper aims to further the study of the factors that influence the international competitive position of international new ventures, and consequently, their international performance. We specifically analyse the role of entrepreneurial and market orientations in the international competitiveness of these firms. Data were collected in Spanish and Belgian international new ventures. The structural equations models approach was used to test our hypotheses, followed by a multi-sample analysis to generalise the results. Both the Spanish and the Belgian samples evidence a positive and significant relationship between entrepreneurial orientation and market orientation Furthermore, both entrepreneurial and market orientations have a positive and significant effect on the firm’s international competitive position. Finally, international competitive \nposition is positively and significantly related to international performance. The study therefore appears to suggest that early intervention in international markets through the development of \nentrepreneurial behaviour is an incentive for international new ventures to foster market oriented activities; namely, to commit to systematically understand and anticipate the express and latent needs of their clients, together with the plans and capacities of their competitors, through information acquisition and evaluation \nprocesses. Furthermore, the research also appears to indicate that the conjunction of these two orientations is a key factor if international new ventures are to develop superior competitive \npositions and achieve positive performances in international markets
Language: Spanish
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W119753470