Work

Corporate image of the Ghanaian banking industry: do the perceptions of employees differ from customers?

Year: 2014

Type: article

Abstract: The purpose of this paper was to examine the differences in perception of corporate image of Ghanaian Banks. Using a case study of two banks, a multinational bank and a locally owned Ghanaian bank, primary data were collected from staff as internal audience and customers as external audience through a survey of (500) questionnaires. Our results tested at the 5% level of significance show that in both the multinational and local banks, the perceptions of the employees and the customers are different. Whereas the employees of both banks responded favourably, responses by customers of both banks were unfavourable.

Source: DOAJ (DOAJ: Directory of Open Access Journals)

Authors: Nana Yaa, Asanowa Osei, Adelaide Naa Amerley Katsner, Bedman Narteh

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2184879865

FWCI: 0.844

Cites: 47

Cited by: 7

Related to: 10