Work

Strategic logic and marketing resources: A case analysis approach to emerging market success

Year: 2014

Type: article

Author: Douglas Johansen

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2184894192

FWCI: 0.844

Cites: 51

Cited by: 3

Related to: 10