Year: 2025
Type: conference-paper
Abstract: To develop the program, faculty and administrators reached out to an industrial advisory committee comprised of organizations with a vested interest in the program; the organizations that hire students from the College of Engineering for career tracks in technical sales and marketing.The instructor used a combination of various sales techniques and strategies, from established technical sales programs to frame the syllabus for the course.A detailed course structure, with an associated lesson plan will be presented.A review was conducted of peer institutions with similar technical sales engineering programs included the University of Florida, and Penn State Erie -The Behrend College.
Source: ASEE Midwest Section Conference
Authors: Dave Sly, Daniel Bumblauskas, Frank Peters
Institution: Iowa State University
Language: English
Subfield: Media Technology
Field: Engineering
Domain: Physical Sciences
SDG: Quality education
Open Access status: bronze
OpenAlex ID: W2185059025