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Factors Influencing Malaysian Students' Intention to Study at a Higher Educational Institution

Year: 2009

Type: article

Abstract: Higher education environments have become increasingly competitive and institutions have to woo for students in recruitment markets niches. As a result, the changes that have been considered in the Malaysian education sector over the past few years have aimed to introduce accountability for their services and, efficiency tin conducting their programs into this sector. This study is aimed to identify the main factors that significantly influence studentsâ�� intention to study at a higher educational institution (HEI). Findings of this study will be beneficial in terms of decision making and will contribute to the roles that assist the HEI marketers to plan and improve their marketing strategy for recruiting students. (Authors' abstract)

Source: Knowledge based platform (Open University Malaysia)

Authors: K. Wagner, Pooyan Yousefi Fard

Language: English

Topic: Higher Education Governance and Development

Subfield: Political Science and International Relations

Field: Social Sciences

Domain: Social Sciences

SDG: Quality education

Open Access status: green

OpenAlex ID: W2185170109

FWCI: 27.26

Cites: 14

Cited by: 62

Related to: 10