Work

Ensuring Success for Client-Based Projects: An Advertising Course Case Study

Year: 2010

Type: article

Abstract: While there are drawbacks to incorporating team projects into a marketing course, client-based projects (CBPs) provide real-world experiential learning that cannot be taught through most other methods of instruction. However, incorporating these projects can require enormous planning and effort on the part of instructors, often resulting in unpredictable, unsatisfactory results. This paper examines how to elevate the satisfaction level and value of client-based marketing projects for both instructors and students. Through several terms of experience with CBPs in advertising courses, the author outlines which aspects create higher student satisfaction and an enhanced level of client satisfaction.

Source: Journal for Advancement of Marketing Education

DOI: 10.63963/001c.150493

Author: Jean Jaymes West

Institution: California State University, Bakersfield

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: hybrid

OpenAlex ID: W2185431934