Work

Brand extensions positioning guidelines for competitive differentiation

Year: 2014

Type: article

Author: Claudiu-Cătălin Munteanu

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2185605346

FWCI: 2.133

Cites: 25

Cited by: 8

Related to: 10