From the Orientation of Marketing to Business Model - a More Entrepreneurial University
Year: 2014
Type: article
Abstract: In the actual situation of higher education market, characterized by intense competition and government underfunding, the \nuniversity must find that approach by which to be competitive and sustainable. It is imperative for the university to identify \nthat business model which can facilitate the implementation of an appropriate strategy by which it can be assured the value \nfor both external customers (students, employers, society) and its own employees.The university should identify successful \nbusiness models that allow it to constantly adapt to an increasingly dynamic. It is necessary to rigorously base the \nallocation of available resources and to properly capitalize especially the scientific research results to ensure \ncompetitiveness, in other words, to become more entrepreneurial. \n
Author: Mihaela Diaconu
Language: English
Subfield: Education
Field: Social Sciences
Domain: Social Sciences
SDG: Quality education
Open Access status: diamond
OpenAlex ID: W2185651807