Using Diffusion of Innovation Theory to Model Customer Loyalty for Internet Banking: A TT Millennial Perspective
Year: 2012
Type: article
Study design: Observational Study
Authors: Surendra Arjoon, Arthur Lok Jack
Institutions: University of the West Indies, University of the West Indies
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2185889864