Work

Profiling the Brand Personality of Specific Brands

Year: 2008

Type: article

Source: ACR North American Advances

Authors: Annie Peng Cui, Paul J. Albanese, Robert D. Jewell, Michael Y. Hu

Language: English

Topic: Q Methodology Applications

Subfield: General Social Sciences

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2186104040

FWCI: 1.308

Cites: 26

Cited by: 11

Related to: 10