Work

Virtual “Third Places” and Experiential Learning: A Case Study of Blogging in a Marketing Promotions Course

Year: 2007

Type: article

Abstract: Engaging students in learning is an ongoing challenge to marketing educators. This paper examines the use of a virtual third place as one way to address this challenge. Oldenburg’s concept of a “third place” is integrated with Kolb’s experiential learning cycle to understand how virtual third places enhance learning. A case study of the use of a course blog in a marketing promotions course is presented, and benefits and challenges of the use of blog technology are discussed. Students’ assessments of the blog are provided.

Source: Journal for Advancement of Marketing Education

DOI: 10.63963/001c.150464

Authors: Michael A. Levin, Donna F. Davis

Institution: Texas Tech University

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: hybrid

OpenAlex ID: W2186339111