Work

Market-Share Analysis: Evaluating Competitive Marketing Effectiveness

Year: 1988

Type: book

Authors: Masao Nakanishi, Lee G. Cooper

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W218683229

FWCI: 16.57

Cites:

Cited by: 215

Related to: 10