The Role of Social Influence and Consumer's Effort Expectancy on Online Shopping: an Empirical Study of India
Year: 2014
Type: article
Study design: Observational Study
Authors: Mamta Sareen, Anchal Jain
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2186910969