Volunteer tourists' motivations for choosing homestay in the Kumasi Metropolis of Ghana
Year: 2013
Type: article
Abstract: Volunteer tourists’ motivations for choosing homestay accommodation have received little attention from researchers. The objective of this research was to explore the push and pull factors that account for volunteer tourists’ choice of homestay in the Kumasi Metropolis of Ghana. Insights gained from this study will inure better understanding of volunteer tourists’ behaviour to ensure appropriate service delivery by homestay providers. With the help of the "Push and Pull" motivation model by Dann (1977), the findings indicated two main push factors: socio-cultural immersion and economic value; and pull factors: environmental sensitiveness and community service and development. The study found that the most important push and pull factors as perceived by volunteers to Ghana are socio-cultural immersion and environmental sensitiveness. The study confirms the supporting role of homestay for volunteer tourists to Ghana. In the end, the implications of this study are discussed.
Author: Elizabeth Agyeiwaah
Institution: University of Cape Coast
Language: English
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2187199827