Work

Assessing women's apparel shopping behaviour on the internet

Year: 2007

Type: article

Abstract: This investigation evaluates women’s attitude as an overall inclination towards apparel shopping online via email questionnaire. Its findings suggest that women generally show positive attitudes towards shopping online for apparel. Women who shop for apparel online are aware of some of the discouraging features of online shopping, but these features do not deter them from buying online. The implication for online retailers is that they should focus on making the experience of online shopping more accommodating and more user-friendly. This is important because the positive features of online shopping (‘convenience’, ‘usefulness’, ’ease of use’, and ‘efficiency’) appear to be more important than the negative features (‘lack of security’, ‘privacy of information’ and ‘online fraud’).

Source: University of Hertfordshire Research Archive (University of Hertfordshire)

Authors: Alan Hirst, Ogenyi Omar

Institution: London South Bank University

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

SDG: Gender equality

Open Access status: green

Funders: Middlesex University, Academy of Marketing

OpenAlex ID: W2187281202