Fortune at the Bottom of the Pyramid: A Mirage How the private sector can help alleviate poverty
Year: 2006
Type: preprint
Abstract: The popular ‘bottom of the pyramid’ (BOP) proposition argues that large companies can make a fortune by selling to poor people and simultaneously help eradicate poverty. While a few market opportunities do exist, the market at the BOP is generally too small monetarily to be very profitable for most multinationals. At the same time, the private sector can play a key role in poverty alleviation by viewing the poor as producers, and emphasize buying from them, rather than selling to them.
Source: SSRN Electronic Journal
Author: Aneel Karnani
Institution: University of Michigan
Language: English
Subfield: Business and International Management
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2187423393