Creating a Pipeline for Business Student Recruitment: Using a Collegiate Deca Chapter for Recruiting High School Students
Year: 2013
Type: article
Study design: Observational Study
Abstract: The College Choice Model and the Theory of Planned Behavior are used to examine recruitment of students to university business programs. These concepts are applied in the context of a Collegiate DECA chapter on campus, which is presented as a method of facilitating progress of high school students through the stages of predisposition to attend college, search for information, and choice of institution of higher education. A survey of 84 high school students who attended events hosted by a Collegiate DECA chapter on a university campus suggests that the collegiate chapter can favorably affect predisposition about higher education, assist with the search process, and improve the students’ perception of volitional control in regard to college enrollment. Results regarding choice of a specific institution are positive, but not as strongly positive as the other findings.
Source: OpenSPACES@UNK
Author: Ronald W. Pimentel
Language: English
Subfield: Education
Field: Social Sciences
Domain: Social Sciences
SDG: Quality education
Open Access status: green
OpenAlex ID: W2187873746