Work

A Census of Multi-Item Scales Used in Marketing Research

Year: 1993

Type: article

Author: Gordon C. Bruner

Language: English

Topic: Psychometric Methodologies and Testing

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2188589156

FWCI:

Cites: 28

Cited by: 2

Related to: 10