The Impact of the Number of Serviced Regional Markets in Reducing the Perception of Barriers to Export: the Case of Chinese Manufacturing Smes
Year: 2013
Type: article
Study design: Observational Study
Abstract: The purpose of this research is to explore the relative perceptions of Chinesemanufacturing SME decision makers, whoare involved in different numbers ofoverseas markets, towards selected barriers to export. This research investigatesand compares the perceptions of Chinese SME decision makers who haveexperience of differing numbers of regional markets. Existing literature impliesthat experiential knowledge is a key regulator of resource commitment to foreignmarkets. The accumulation of experiential knowledge should be increased asenterprises operate in a greater number ofdiverse markets. Subsequently, it couldbe expected that thisaccumulation of experiential knowledge should be anenabling factor in overcoming or mitigating the barriers to internationalization andshould thus reduce the perceptions of barriers. The research tests this propositionutilizing a self-administered questionnaire.It assesses the perception of difficultyof the selected barriers and then statistically analyses the differences in perceptionbetween respondents with experience indiffering number of geographical regions.The research methodology adopted a quantitative approach and data was collectedfrom 119 SME decision makers in Chinawho were involvedin exporting todifferent numbers of regional markets. Thedata was then subjected to statisticalanalysis using between-group tests of difference.The findings highlight differences in perceptions of certain key barriers tointernationalization basedon the number of geographical export markets thatSME manufacturers are actively involved in.
Source: DergiPark (Istanbul University)
Author: Robin Bell
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2188695279