Work

The Effect of Corporate Image as an Affect Heuristic on Investors' Decision Making

Year: 2010

Type: article

Source: Asia Pacific Management Review

Authors: Hung‐Jen Su, Chia Jung Chang, Shih Chieh Chuang

Institution: National Chung Cheng University

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2189068477

FWCI:

Cites: 60

Cited by: 4

Related to: 10