Work

Why Companies Should Make Their Customers Happy: The Neural Correlates of Customer Loyalty

Year: 2007

Type: article

Source: ACR North American Advances

Authors: Hilke Plaßmann, Peter Kenning, Dieter Ahlert

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2189568792

FWCI: 3.901

Cites: 50

Cited by: 59

Related to: 10