Work

Marketing Channels in Foreign Markets: Control Mechanisms and the Moderating Role of Multinational Corporation Headquarters–Subsidiary Relationship

Year: 2013

Type: article

Source: Journal of Marketing Research

DOI: 10.1509/jmr.11.0487

Authors: Rajdeep Grewal, Alok Kumar, Girish Mallapragada, Amit Saini

Institutions: Pennsylvania State University, University of Nebraska–Lincoln, Indiana University Bloomington, Indiana University

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2032365354

FWCI: 12.5

Cites: 86

Cited by: 72

Related to: 10