Applying configurational theory to build a typology of ethnocentric consumers
Work
Year: 2016
Type: article
Abstract: Purpose – Individuals showing high consumer ethnocentrism (CE) prefer domestic over foreign-made products and their preferences may contribute to barriers to international market entry. Therefore, how... more
Source: International Marketing Review
Cites: 49
Cited by: 76
Related to: 10
FWCI: 27.41
Citation percentile (by year/subfield): 100
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: green