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Factors influencing consumer retention of mobile apps : a conceptual perspective on the high-street retails

Year: 2015

Type: conference-paper

Abstract: The high adoption rates of branded mobile applications (Apps) demonstrates its popularity, but also shows that consumers are emerging into an era where products and services are consumed anytime anywhere. Despite the high adoption rates of branded mobile apps, recent ongoing studies highlight the importance of investigating the low retention rates of smartphone mobile apps by consumers. This study presents a conceptual model, which includes factors that motivate consumers to retain mobile apps from highstreet retailers, based on the literature and 21 in-depth interviews with non-student consumers.

Source: Strathprints: The University of Strathclyde institutional repository (University of Strathclyde)

Authors: Khalid Al Nabhani, Alan Wilson

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2191608796

FWCI: 0.335

Cites: 63

Cited by: 3

Related to: 10