Work

General insurance marketing: A review and future research agenda

Year: 2015

Type: article

Source: Journal of Financial Services Marketing

DOI: 10.1057/fsm.2015.20

Author: Julie Robson

Institution: Bournemouth University

Language: English

Topic: Insurance and Financial Risk Management

Subfield: Economics and Econometrics

Field: Economics, Econometrics and Finance

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2191820515

FWCI: 1.518

Cites: 36

Cited by: 19

Related to: 10