Work

Developing Innovative Public Relations Strategies: Using Grunig's Nested Segmentation Model and Yankelovich's Generational Influences Model to Distinguish Pleasure Traveler Publics

Year: 2004

Type: article

Source: Journal of Hospitality & Leisure Marketing

DOI: 10.1300/j150v11n01_02

Author: Lisa T. Fall

Institution: University of Tennessee at Knoxville

Language: English

Topic: Public Relations and Crisis Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2191992472

FWCI: 3.599

Cites: 55

Cited by: 8

Related to: 10