Year: 2015
Type: conference-paper
Study design: Observational Study
Abstract: The importance of corporate image in any organization is indisputable including those from Islamic banks. Many studies on corporate image have been using metaphorical expression in various contexts. The objective of this paper, therefore, is to examine corporate image in Islamic banks based on the institutional theory, which incorporates performative image, institutional image, organizational legitimacy and organizational support. Corporate Character Scale was utilized to determine performative image of Islamic banks, while interviews were conducted to identify institutional image. A survey was then undertaken to study the relationships of corporate image (performative and institutional) on customer loyalty. Findings, as well as implications for corporate image are further discussed.
Authors: Ismah Osman, Sharifah Faigah Syed Alwi, Imani Mokhtar, Husniyati Ali, Fatimah Setapa, Ruhaini Muda, Abdul Rahman Abdul Rahim
Institutions: Universiti Teknologi MARA System, Universiti Teknologi MARA
Language: English
Subfield: Accounting
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2195068209