Green light for interaction: Party use of social media during the 2014 Swedish election year
Year: 2015
Type: article
Abstract: Assessing Swedish political party use of Twitter and Facebook during the 2014 election year, this paper traces what is defined as broadcasting (one-way communication) and interactive (two-way communication) practices on the services mentioned. While both approaches to political campaigning have been integral to party activity since the pre-digital era, the Internet — and specifically the previously mentioned services — have often been pointed to as having the potential to influence political actors to move beyond one-way practices and to instead engage in reciprocal interaction with their potential supporters. While previous scholarship has suggested a variety of influences for parties to interact with potential voters online, the results presented here suggest that in the Swedish context, parties purporting a ‘green’ agenda emerge as more active in this regard.
Source: First Monday
Author: Anders Olof Larsson
Language: English
Topic: Social Media and Politics
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2197698308