Work

Red is Romantic, but Only for Feminine Females: Sexual Dimorphism Moderates Red Effect on Sexual Attraction

Year: 2014

Type: article

Abstract: Previous researchers have documented that the color red enhances one's sexual attraction to the opposite sex. The current study further examined the moderating role of sexual dimorphism in red effects. The results indicated that red enhanced men's sexual attraction to women with more feminine facial characteristics but had no effect on ratings of perceived general attractiveness. Red clothing also had a marginally significant effect on men's sexual attractiveness. In addition, regardless of sexual dimorphism cues, male participants rated women with red as warmer and more competent. The underlying mechanisms of the red effect, the limitations of the current study, and suggestions for future directions are discussed.

Source: Evolutionary Psychology

DOI: 10.1177/147470491401200404

Authors: Fangfang Wen, Bin Zuo, Yang Wu, Shan Sun, Ke Liu

Institution: Central China Normal University

Language: English

Topic: Evolutionary Psychology and Human Behavior

Subfield: Experimental and Cognitive Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: gold

Estimated APC paid: $1,000

Funders: Ministry of Education of the People's Republic of China, Central China Normal University, Science Foundation of Ministry of Education of China