Work

Exploring proactive niche market strategies in the steel industry: Activities and implications

Year: 2015

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2015.08.003

Authors: Mikael Ottosson, Daniel Kindström

Institution: Linköping University

Language: English

Topic: Business Strategies and Innovation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

Funder: VINNOVA

OpenAlex ID: W2204698140

FWCI: 7.469

Cites: 57

Cited by: 39

Related to: 10