The Impact of Self-Complexity on Attitudes towards Online Marketing and Buying Intentions: Using the Internet Addiction as a Moderator
Year: 2013
Type: article
Study design: Observational Study
Authors: Chih-Hui Hsiao, Shih-Shuo Yeh, Chin-Fa Tsai
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2207036282
