Year: 2012
Type: dissertation
Abstract: Because China has become an important player in the global market and the \nconnections are increasing between American and Chinese businesses, more American ecommerce \npersonnel are learning the Chinese language. However, traditional Chinese \nlanguage curriculum focuses on college life or children???s activities. In order to remedy \nthis situation, the author developed this curriculum tailored to the needs of American ecommerce \npersonnel learning the Chinese language. \nThe purpose of this project was to design a systematic Chinese language \ncurriculum for American e-commerce personnel. The significance of this project is that it \nprovides three special features for American e-commerce personnel: computer Chinese, \nprofessional vocabulary, and business culture. These three items make this curriculum focus more on the working environment in the e-commerce field, which would facilitate \nthe communication between American personnel and their Chinese co-workers. \nThis project will focus on comprehension and expression of the Mandarin \nChinese Language. The whole curriculum includes a detailed introduction section and six \nlessons. The introduction includes Hanyu Pinyin Structure, useful expressions, the \nChinese writing system, and computer Chinese. The lessons have learning objectives, \ndialogues, vocabulary, language assessments, culture notes, and progress checklists. \nThis whole curriculum will serve as teaching material for bilingual language \nteachers, who instruct American e-commerce personnel to learn the Chinese language. \nThey can revise the content-related professional areas according to the situation of their \nstudents.
Author: Xuejing Lv
Language: English
Subfield: Linguistics and Language
Field: Social Sciences
Domain: Social Sciences
SDG: Quality education
Open Access status: green
OpenAlex ID: W2209677368