Year: 2015
Type: dissertation
Abstract: This thesis investigates and analyses the market for preschool system management software in Finland for the commissioning company LittleLives Ltd. from Singapore. The purpose of this research is to understand the Finnish preschool management system software market including the market characteristics, how management software is used at preschools, and pre-primary teachers’ opinion towards using software at work. Based on analysing and discussing the theoretical framework and results of this thesis, conclusions and recommendations can be made upon. The theoretical background of this thesis explains the necessary concepts and models that the author must fully understand before continuing with the primary qualitative research process. The theoretical framework of this thesis consists of marketing, preschool and software related theories. Marketing theories cover the key characteristics of the organizational market especially the institutional market, organizational buying behaviour and the decision-making process. Furthermore, the Finnish preschool education system, national preschool curriculum and teachers duties and competences are included in the theoretical framework as preschool related theories. Lastly, theories regarding preschool system management software are also studied in this thesis. The key methods used for this research are secondary research and qualitative primary research. Secondary data are collected from websites, articles, and books. Primary data are gathered from nine face-to-face interviews, online interviews and observations. Results and key findings of the empirical research will be presented. The findings show that there is a potential market for LittleLives Ltd. in the preschool system management software market considering its characteristics and customer buying behaviour being analysed through the research. Though system management software have been utilised at preschools in Finland before, it is not common to use this type of technology for ad-ministrative tasks and related purposed in pre-primary schools. Preschool teachers and administrators showed both positive and negative opinions and preferences towards using management software at work. These are the key findings of this research, which will support LittleLives Ltd. in making its market entry decision to the Finnish preschool market.
Source: Theseus (Ammattikorkeakoulujen)
Author: Huong Q. Nguyen
Language: English
Subfield: Information Systems
Field: Computer Science
Domain: Physical Sciences
SDG: Quality education
Open Access status: green
OpenAlex ID: W2209850602