Work

Branding Decisions for Retailers’ Private Labels

Year: 2014

Type: article

Source: Journal of Marketing Channels

DOI: 10.1080/1046669x.2013.861381

Authors: Nawel Amrouche, Tarek Ben Rhouma, Georges Zaccour

Institutions: Long Island University, HEC Montréal, Group for Research in Decision Analysis

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2214972005

FWCI: 4.265

Cites: 47

Cited by: 13

Related to: 10