Marketing Strategies and Social Performance Outcomes: A Field Study on MFI Clients
Year: 2011
Type: preprint
Abstract: Amid rising competition, microfinance practitioners and researchers are shifting their focustowards market-responsive product design and client retention. Woller (2002) called for asecond microfinance revolution, wherein Microfinance Institutions (MFIs) meet clients’ needsrather than institutional needs. In 1990s, clients were merely considered as statistics, measuredin terms of repayment and repeat borrowing rates (Cohen, 2002). However, the currentmicrofinance agenda has become client-focused and there is a growing thrust on the quality ofmicrofinance services rendered (Chao-Beroff, 2001).
Source: SSRN Electronic Journal
Authors: Priyanka Jayashankar, Robert Goedegebuure
Institutions: Maastricht School of Management, Maastricht University
Language: English
Subfield: Economics and Econometrics
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2215271437