Work

Heresies and sacred cows in scholarly marketing publications

Year: 2015

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2015.12.001

Authors: Barry J. Babin, Mitch Griffin, Joseph F. Hair

Institutions: Louisiana Tech University, Bradley University, Kennesaw State University

Language: English

Topic: Academic Writing and Publishing

Subfield: History and Philosophy of Science

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2219745825

FWCI: 61.65

Cites: 35

Cited by: 304

Related to: 10