The relationship between leadership style and customer orientation in sport clubs of Tabriz, Iran.
Year: 2015
Type: article
Study design: Observational Study
Abstract: This study aimed to determine the relationship between leadership style and customer orientation in sport clubs of Tabriz, Iran using descriptive co relational study method. Studied population were 180 managers of all sport clubs in the city of Tabriz, where 127 persons were chosen as the sample volume using Morgan table calculation and were selected by randomized cluster sampling method. Data was collected using two standard questionnairesas leadership style of Burden's and Metezcus (1992) with 35 questions and costumer orientation of Ali Quazi (2002) with 21 questions. The reliability value for task- oriented leadership style, relation-orientedleadership style and costumer orientation were calculated as 0.677, 0.751 and 0.811, respectively. The obtained data was analyzed using Pearson's correlation test. The findings suggested that the prevailing management style of sports clubs in Tabriz, Iran was the consolidated leadership style then relationship- oriented and eventually task-oriented. There was a significant inverse relationship between task-oriented and customer-oriented management styles in the sports clubs of Tabriz (r=-0.272). Whereas, there were direct significant relationship between costumer orientation and relation-oriented leadership styles (r=0.461) as well between costumer orientation and consolidated leadership styles (r=0.513) of sports clubs' managers in Tabriz.
Authors: Safa Mokari, Yaghob Badri Azarin
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2220347567