Encouraging the rise of fan publics: Bridging strategy to understand fan publics’ positive communicative actions
Year: 2016
Type: book-chapter
Abstract: The identification and engagement of supportive publics or fan publics to beinga part of an organization’s communication efforts and activities has very
recently emerged as a key agenda among public relations scholars and practitioners. While discussions on fandom and fan activism can be found extensively
in the social sciences (e.g., Lee, 2011; Parry, Jones & Wann, 2014; Millward &
Poulton, 2014), public relations as a field is yet to address fans as a public of
interest. A few efforts have been made to build the connections between relationship management research (e.g., Bruning, Dials, & Shirka, 2008), public
relations, and fandom (e.g. L’Etang, 2006; Dimitrov, 2008), yet these efforts
remain few and far between. This edited volume presents a positive step in
rectifying this issue, recognizing what L’Etang pointed out:To date sports literature does not seem to appreciate that public relations
defines and analyses key stakeholders and newly emergent publics and
interest groups with a view to understanding not only their perceptions of,
and relationships with, the organisations but also with each other.
Authors: Arunima Krishna, Soojin Kim
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2222333061