Multimodal narratives in SIA's “Singapore Girl” TV advertisements – from branding with femininity to branding with provenance and authenticity?
Year: 2015
Type: article
Source: Social Semiotics
Author: Jiayu Wang
Institution: National University of Singapore
Language: English
Subfield: Gender Studies
Field: Social Sciences
Domain: Social Sciences
SDG: Gender equality
Open Access status: closed
OpenAlex ID: W2223385187