Work

The effect of anonymity on conformity to group norms in online contexts: A meta-analysis

Year: 2016
Type: review
Abstract: This research meta-analyzed 13 journal articles regarding anonymity and conformity to group norms. Results showed that there was a positive relationship between anonymity and conformity, with a weighted mean effect size = 0.16, which was in line with the social identity model of deindividuation effects. This study also investigated the differences between different types of anonymity and found that visual anonymity had a medium magnitude of effect size on conformity ( = 0.33), whereas evidence was lacking in terms of the significant effects of physical anonymity and personal information anonymity. In addition, the presence of an outgroup was also a moderator of the effect of anonymity on conformity. Studies in which participants were aware of the existence of an outgroup ( = 0.22) had larger effect sizes than those with no outgroup ( = 0.10).
Language: English
Field: Psychology
Open Access status: diamond
OpenAlex ID: W2223832088
FWCI: 0.087
Cites: 36
Cited by: 21
Related to: 10