Work

Corporate rebranding processes in small companies : a multiple case study from the B2B software industry

Year: 2011

Type: article

Author: Mari Juntunen

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2224475682

FWCI: 3.487

Cites: 297

Cited by: 6

Related to: 10