Work

Participatory Branding - Involving startups in the design process of their brand.

Year: 2016

Type: dissertation

Source: Gothenburg University Publications Electronic Archive (Gothenburg University)

Authors: Lucia Ciranova, Flaminia Zannotti

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2230823161

Cites: 22

Cited by:

Related to: 10