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Customers' online website satisfaction in online apparel purchase: A study of Generation Y in Malaysia

Year: 2016

Type: article

Abstract: Internet has grown exponentially in recent years, turning into popular tools for consumer to search for information, make payment, shopping and so on. This study focuses on Generation Y's online website satisfaction in the apparel industry. This study identified four important factors affecting the consumer satisfaction on website: usability, credibility, service quality and transaction costs. The results show that usability, credibility and service quality will affect the customers satisfaction when they purchase via website.

Source: Asia Pacific Management Review

DOI: 10.1016/j.apmrv.2015.10.002

Authors: Ying San Lim, Pui Chuan Heng, Tuan Hock Ng, Chew Sze Cheah

Institution: Multimedia University

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: hybrid

Estimated APC paid: $2,000

OpenAlex ID: W2232895997

FWCI: 13.88

Cites: 34

Cited by: 62

Related to: 10