The Impact of Website Quality on Online Purchase Intention of Organic Food in Malaysia: A WebQual Model Approach
Year: 2015
Type: conference-paper
Study design: Observational Study
Abstract: This paper presents valuable insight into consumers’ online purchase intentions regarding organic foods. Specifically, it examines the influence of website quality on consumers’ intention to purchase organic food online based on the Malaysian perspective. The study employed quantitative method; where 304 respondents participated in a survey. The results indicate that website quality has indirect impact on online purchase intentions of health foods in Malaysia through the full mediation of customer satisfaction. On the other hand, demographic factors had no significant effect on online purchase intention.
Source: Procedia Computer Science
Authors: Jasur Hasanov, Haliyana Khalid
Institutions: Universiti Putra Malaysia, Putra Business School
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2233323116