Year: 2010
Type: conference-paper
Abstract: This research is investigating the potential role of online social network based life simulation computer\ngames as a persuasive tool for encouraging users to reduce their domestic energy consumption. Games\nsuch as ‘Farmville’ which runs on the Facebook platform have attracted millions of users worldwide\nwho create simple virtual worlds where they interact with others and carry out everyday activities to\nearn tokens to spend within the game. Applying a User Centred Design (UCD) and in particular\npersona based design approach, this research is investigating why users find these games so enticing,\nthe characteristics of those who play them, and the context in which they are played. Through an\niterative UCD process, a life simulation game will be designed with users who represent a number of\nkey ‘gamer personas’ in order to research how this sort of game could be used to encourage domestic\nenergy saving behaviours.
Authors: Luis Oliveira, Victoria Mitchell, Kevin Badni
Language: English
Subfield: Developmental and Educational Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: green
Funder: Loughborough University
OpenAlex ID: W2233575947