Work

Border-busting microenterprises: handshakes and eye contact, not headshakes and binding contracts, the keys to stellar growth

Year: 2012

Type: conference-paper

Abstract: Trust-based relationships impact foreign market success of NZ Micro-enterprises. Firms capable of building trust-based relationships as a springboard to foreign market entry and growth perform better than those reliant upon the protective mechanisms of a transactional cost approach. The implications of such findings are discussed.

Source: eSpace (Curtin University)

Authors: Paul A. Pickering, David Wong, Russel Kingshott

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: green

OpenAlex ID: W2235828751

FWCI:

Cites: 46

Cited by:

Related to: 10