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Realising the Management Challenges for Science Communication Outreach: A Social Marketing Perspective

Year: 2010

Type: article

Abstract: Social marketing recognises that neither government nor education alone can solve the growing range of complex and multifaceted social policy issues facing societies around the world. Social marketing is about behavioural change for the good of the individual and society, combining individual factors with institutional, organisational and policy variables. Social marketing is, potentially, extremely compatible with and benefi cial to science communication outreach. This paper discusses ways in which social marketing can enhance the management of science communication outreach as a means to engaging citizens and mobilising a science-orientated public, thereby advancing the smart economy in Ireland.

Source: Arrow@dit (Dublin Institute of Technology)

DOI: 10.13025/19301

Authors: Domegan, Christine, McCauley, Veronica, Davison, Kevin

Language: English

Topic: Research, Science, and Academia

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: green

Funder: University of Galway

OpenAlex ID: W2236900428

FWCI: 0.705

Cites: 20

Cited by: 6

Related to: 10