Work

Measuring the Informational Value of Interpretive Shelf Nutrition Labels to Shoppers

Year: 2015

Type: preprint

Abstract: We use the voluntary adoption of the NuVal shelf nutrition labels by a grocery retailer to estimate the value of these labels to shoppers in the yogurt category. Using an incomplete quadratic almost ideal demand system to represent consumer demand, we found a statistically significant positive effect of these shelf labels on demand for yogurt with above-average NuVal scores. The coefficients on the NuVal treatment variable in the demand equations for yogurt with below-average NuVal scores and unlabeled yogurt are not statistically significant. The value of nutrition information brought by NuVal labels is estimated to be 3.1% of consumer expenditures on yogurt at the store that uses the labels.

Source: RePEc: Research Papers in Economics

DOI: 10.22004/ag.econ.212812

Authors: Zhen, Chen, Zheng, Xiaoyong

Language: English

Topic: Consumer Attitudes and Food Labeling

Subfield: Public Health, Environmental and Occupational Health

Field: Medicine

Domain: Health Sciences

SDG: Zero hunger

Open Access status: green

Funders: National Science Foundation, National Institute of Food and Agriculture

Awards: G494496133, WSC-Category 2, Collaborative: Climate and human dynamics as amplifiers of natural change: a framework for vulnerability assessment and mitigation planning