Work

Containing CSR Scepticism: A comparison of Cause-Related Marketing Quantifiers on Customer Attributions of Corporate Motives

Year: 2011

Type: article

Authors: Pavlos A. Vlachos, Areti Krepapa, Christos Koritos, Kostas Tasoulis

Language: English

Topic: Corporate Social Responsibility Reporting

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2241764259

FWCI:

Cites: 26

Cited by: 1

Related to: 10