The Indian Game Show Kaun Banega Crorepati in the context of Media Globalization and Glocalization
Year: 2011
Type: article
Abstract: The game show Kaun Banega Crorepati, adapted from the British show Who Wants to be a Millionaire?changed the television-scape of India.This study guided by the framework of glocalization examines how Kaun Banega Crorepati was successfully localized for an Indian audience.The study includes interviews with the producers of the show and a textual analysis of 50 episodes of the show through four seasons, and identifies elements such as: references to cricket, Bollywood, Indian history and mythology or religion; presence of famous movie stars as hosts, focus on contestants' stories, and preaching, and examines how each of these elements made the show uniquely Indian.The findings indicate that while references to cricket, Indian history, and mythology or religion were more prominent in the first three seasons, in the fourth season the show's producers focused on contestant stories and preaching.References to Bollywood was dominant in all the four seasons.Future research should expand the findings of this study by analyzing Indian adaptations of other show genres to determine if these findings are generalizable beyond the quiz show format.
Author: Enakshi Roy
Institution: Ohio University
Language: English
Subfield: Visual Arts and Performing Arts
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2242511554